THE CLIENT:

XO Afterglow is a platform for ethical porn. Made by women, for women, they make and share videos that portray sex accurately and treat performers with dignity, promoting consent.

THE CHALLENGE:

I was asked to write a guest content article for the XO Afterglow blog. I wanted to highlight a sex therapy technique that I learned about in school, keep the content light and easy to read, and make sure the tone and voice matched the rest of the blog articles.

THE SOLUTION:

I employed inclusive language, which resonates with the platform's commitment to diversity and inclusivity. This not only aligned with the brand's values but also made the content more relatable to a diverse audience.

Extensive research played a crucial role in the solution, encompassing both the chosen sex therapy technique and a thorough understanding of XO Afterglow's mission and vision. This approach helped to present accurate and well-informed content, reinforcing the platform's credibility and expertise in the realm of ethical porn and sex education. I also aimed to engage the audience effectively and ensure that the article was approachable, easy to read, and aligned with the overall content style of the blog.