The Client:

FOWLMOUTH is a street food pop-up transitioning into the restaurant world. The target audience varies a bit but largely caters to adults, aged 18-60 of all colors, shapes, and walks of life.

The Challenge:

FOWLMOUTH was rebranding and wanted to change all the wording on their website, specifically focusing on the “About” page and “Story” page. They wanted a short and concise description that was later elaborated upon. The descriptions needed to outline the lighthearted voice of the brand while also portraying the sometimes challenging road it took to get them to where they are today.

The Solution:

Working closely with the design team, I split the “story” portion into 3 sections so there could be photos in between. I incorporated background information while weaving the chef’s story into a relevant tale relating to the brand. Bold copy, for a bold brand.