The Client:

SPRUCE is a New Orleans-based woman and minority-owned boutique. Their showroom features luxury wallpaper, fabric, textiles, and paint and features over 80 vendors. The SPRUCE team offers dedicated services from selection and sampling to color consultation and installation.

The Challenge:

With over 80 vendors and thousands of designs, SPRUCE wanted a monthly newsletter that was witty and drew clients and designers to specific designs. Each email needed to represent the month it was sent out and specifically highlight New Orleans’ culture.

The Solution:

I played off the lighthearted designs of the wallpapers and incorporated fun, direct puns, and wordplay. I researched the vendors and designs to find the perfect images to go with the vibe of each month.